Bradley Glenn's Blog

December 02, 2010

What does a producer do, anyway? Pt. 3

This is especially true of any project for a large organization, such as corporate client. But it works in film too, dealing with extras and PAs for the day.image  As the producer, you introduce yourself (either in person, or often in the first case over email), and talk about the project you are working on, and how that person could help you get it done. Sometimes it is just direction on who to talk to, other times it’s a series of steps that they will need to execute to help you. I’ll go into the PA/extra part in a bit. For the moment I’ll talk about the first situation.

I was working on a online contest for a client once. We had to work with their IT department, their promotions department, not only get everyone on the same page but also make sure they were testing the content we were developing, creating the necessary lists, because we could not handle that part of it. I sent them timelines, yes, but I didn’t expect anyone to read it thoroughly. I just set reminders for myself that had me contacting them 1 week out from their deliverable, 3 days out, 1 day out, etc. By the first round of these, they got the picture: I was expecting them to deliver what was promised. I also shared some of the creative and got them to invest a little in it, even though they have a lot more than just my project on their plates. By the end of it, I didn’t even have to send the reminders, I was getting emails first, saying “hey, when are we getting the 3rd installment….we’re ready for it”.

When working on a film or a shoot, I think it’s important to meet all day players, be they just an extra filling out a scene or a PA for the day. Spending just a few moments with them talking about the project, their role in it, and sharing some of the excitement is key to nailing a shot in 5 takes as opposed to 20.

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